1. Who we are

iCaur Claremont (“we”, “us” or “our”) is an authorised dealer in the iCaur network.

We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains what information we collect when you visit our website, contact us, submit an enquiry or interact with our advertising, and how we use and protect that information.

We process personal information in accordance with the Protection of Personal Information Act 4 of 2013 (POPIA).

iCaur vehicles are imported and distributed in South Africa by Chery International (Pty) Ltd (registration number 2021/355670/07), which processes personal information under its own iCaur privacy policy. This policy follows the same general principles.

What is personal information?

Personal information is information that can identify you, or information relating to an identifiable individual or existing company.

This may include:

• Your name and surname
• ID number
• Contact details
• Vehicle information
• Online identifiers
• Information you provide when communicating with us
• Opinions or comments you share with us

Our details

Responsible party: SMG Chery (PTY) LTD T/A ICAUR CLAREMONT, trading as iCaur Claremont
Registration number: 2021/917959/07 
Address: 14 Dreyer St, Claremont, Cape Town, 7708, Western Cape

Information Officer: Faheem Abrahams
Email: faheem.abrahams@smg.co.za
Phone: +27 69 103 1902

By using our website or submitting information through one of our forms, you acknowledge that you have read this Privacy Policy.

2. What information do we collect?

We may collect information:

• Directly from you when you contact us or complete a form
• When you visit our showroom
• Automatically when you use our website
• From third parties, where permitted by law

The information we collect depends on how you interact with us.

When you make an enquiry

If you submit an enquiry, request a test drive, ask for a quote or request a callback, we may collect:

• Name and surname
• Email address
• Mobile number
• Preferred vehicle/model
• Preferred contact method
• Preferred date and time
• Any message or information you choose to provide

Finance and trade-in enquiries

If you enquire about vehicle finance or a trade-in, we may also collect:

• Trade-in vehicle details
• Information required by the bank you choose to apply with
• ID number
• Income and employment information
• Banking details

We only provide information to a bank when you choose to apply for finance through that bank. The bank is responsible for conducting its own credit assessment.

Service and parts bookings

For service or parts enquiries, we may collect:

• Name and contact details
• Vehicle registration number
• VIN
• Mileage
• Service history

Online advertising

If you submit a lead form through Google, Facebook or Instagram, we may receive the information you provide, as well as information about the campaign, advertisement and form that generated your enquiry.

Calls, WhatsApp, email and social media

When you contact us, we may keep your contact details and the content of your communication.

We do not record telephone calls.

Information collected automatically

When you visit our website, certain information may be collected automatically, including:

• IP address
• Browser and device type
• Pages you visit
• The website you came from
• Approximate location based on your IP address
• Advertising click IDs, such as gclid and fbclid
• Cookie identifiers

We do not collect GPS location information.

We do not knowingly collect personal information from children under 18.

We also do not intentionally collect special personal information such as race, health information or religious beliefs through this website.

3. How do we use your information?

We use your personal information to provide our services and respond to your requests.

Responding to your enquiries

We use your information to respond to enquiries, arrange test drives, provide quotes and contact you when you request a callback.

Selling and servicing vehicles

We may use your information to:

• Process vehicle purchases
• Arrange delivery
• Process payments
• Provide servicing
• Manage warranties
• Handle recalls

Finance applications

If you ask us to assist with vehicle finance, we may provide the necessary information to the bank you select.

Customer support

We may use your information to handle complaints, respond to feedback and notify you about changes to our services, terms or this Privacy Policy.

Marketing

If you have given us permission to contact you for marketing purposes, we may send you information about iCaur vehicles, services, offers and news.

Existing customers may also receive information about similar products or services where permitted by POPIA.

You can unsubscribe from marketing communications at any time.

Advertising and website improvement

We may use information collected through cookies and similar technologies to understand how our website and advertising perform and to improve our marketing.

Security and compliance

We may process information to:

• Protect our website and systems
• Prevent fraud
• Keep appropriate business records
• Meet our legal and regulatory obligations

We do not sell your personal information.

4. Cookies, tracking and advertising

Our website uses cookies and similar technologies to help the website function, understand how visitors use it and measure the effectiveness of our advertising.

Non-essential cookies are only loaded after you give us consent through our cookie banner.

You can change your cookie preferences at any time using the “Cookie Settings” link in the website footer.

The technologies we use

Essential cookies
Used for website functionality, form security and remembering your cookie preferences.

Google Analytics 4 / Google Tag Manager
Used to understand how visitors use our website and measure website activity.

Google Ads
Used to measure enquiries generated from our advertising and, where permitted, show relevant advertising to previous visitors.

Meta Pixel and Conversions API
Used to measure Facebook and Instagram advertising performance and create relevant advertising audiences.

Enhanced conversions and Conversions API

When you submit a form, we may send a hashed version of your email address or phone number to Google or Meta.

Hashing converts the information into a one-way format that is not sent as readable contact information. This can help match an enquiry with an advertising interaction.

We only do this where you have provided the necessary consent.

Customer lists

Where you have provided marketing consent, we may use hashed contact information with services such as Google Customer Match or Meta Custom Audiences.

These tools may be used to show you relevant advertising or exclude you from certain advertising campaigns.

You can control cookies and advertising

You can manage your preferences through:

• Our website’s Cookie Settings
• Your browser’s cookie controls
• Google Ad Settings
• The Google Analytics opt-out tool
• Meta’s advertising preferences

Google and Meta process information according to their own privacy policies.

5. Who do we share your information with?

We only share your personal information where it is necessary for the purposes described in this Privacy Policy.

iCaur South Africa and the iCaur network

We may share information with Chery International (Pty) Ltd (iCaur South Africa), its group companies and the iCaur dealer network for purposes such as:

• Warranty support
• Vehicle recalls
• Customer care
• Managing leads

Banks

If you ask us to assist with vehicle finance, we may provide your application information to the bank you select.

Insurers and product providers

We may share information with insurers or value-added product providers when you ask us to obtain a quote.

Service providers

We may use trusted service providers to help us operate our website, CRM, lead management systems, communications and advertising.

These may include our digital marketing agency, Google and Meta.

Authorities

We may disclose information where we are legally required to do so.

If our business changes

If our business is sold, merged or restructured, your personal information may be transferred to the new owner or entity.

Any new owner must continue to protect your information in accordance with POPIA.

Our service providers are required to keep your information confidential and secure through appropriate agreements.

Information processed outside South Africa

Some service providers, including Google and Meta, may store or process information outside South Africa.

Where this happens, we take steps to ensure that the transfer complies with POPIA section 72.

6. Direct marketing

We may contact you by:

• Email
• SMS
• WhatsApp
• Telephone

We will only send marketing communications where you have opted in, or where POPIA allows us to contact an existing customer about similar products or services.

Every marketing message will provide a way for you to unsubscribe.

You can also reply STOP or contact us at [privacy email] to opt out.

Submitting an enquiry does not automatically subscribe you to marketing communications.

7. How long do we keep your information?

We only keep your personal information for as long as we have a lawful reason to do so.

Generally:

• Leads that do not result in a sale: Up to 24 months from your last contact with us, after which the information will be deleted or anonymised.
• Customer, sales and service records: At least 5 years, or longer where required by law.
• Analytics and advertising information: According to our Google and Meta settings, with Google Analytics data retained for up to 14 months where applicable.

Once information is no longer required, we will delete, destroy or de-identify it unless we are legally required to retain it.

8. How do we protect your information?

We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, misuse or disclosure.

These measures include:

• HTTPS encryption
• Access controls
• Secure third-party systems
• Appropriate security procedures

If a security breach occurs that compromises your personal information, we will notify the relevant parties and the Information Regulator as required by POPIA section 22.

9. Your privacy rights

Under POPIA, you have the right to:

• Ask whether we hold personal information about you
• Request access to your personal information
• Ask us to correct inaccurate information
• Ask us to delete information where appropriate
• Object to certain types of processing
• Object to direct marketing
• Withdraw your consent at any time
• Request information about how your personal information is being used
• Lodge a complaint with the Information Regulator

Withdrawing your consent does not affect processing that was lawfully carried out before you withdrew your consent.

You also have the right not to be subject to a decision based solely on automated processing where that decision has legal or similarly significant effects on you.

How to exercise your rights

To exercise any of these rights, please contact our Information Officer using the details below.

We may need to verify your identity before processing your request.

Requests are handled in accordance with our PAIA Manual, which is available on request.

Information Regulator

You can also contact the Information Regulator of South Africa:

Website: inforegulator.org.za
Email: complaints.IR@inforegulator.org.za

10. Contact us

If you have questions about this Privacy Policy or how we handle your personal information, please contact our Information Officer:

Information Officer: [Name]
Email: [Email]
Phone: [Phone]
Address: [Physical address]

11. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

The latest version will always be published on this page, together with the date it was last updated.

Last updated: 1 October 2026